People seem to be puzzled by this Instagram ad posted on Donald Trump Jr.’s account

A campaign ad published to Donald Trump Jr.’s Instagram account on Friday struck some people as odd.

It featured three of Republican presidential candidate Donald Trump’s adult children — Ivanka, Donald, Jr., and Eric.

The ad, ostensibly geared toward young voters, contained the hashtags #millennialsfortrump and #studentsfortrump, with an image of Donald, Jr., Ivanka, and Eric facing the camera with stern gazes.

Below the photo is a call to action, claiming the 2016 presidential election is not a matter of political affiliation, but a choice between a Washington “insider” and an “outsider.”

Here’s the ad:

People on social media promptly started weighing in:

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