Trader BGC brings in Davina McCall, Mark Cavendish, and others to raise money in memory of 9/11

Red Photographic

Actress Joanna Lumley at the BGC offices.

Every year brokers BGC, which used to be part of Cantor Fitzgerald, holds a charity day to honour the memory of the 658 Cantor employees and 61 Eurobrokers employees who lost their lives in the 9/11 World Trade Center attacks.

BGC gives its global revenues on the day to over one hundred charities worldwide, with celebrities taking to the trading floor in support.

Since inception, the charity drive has raised around $116 million (£87.4 million) for charities around the world and celebrities as diverse as rapper 50 Cent and Prince Harry have tried their hands at being a stock broker for the morning.

Monday markets BGC’s 15th charity day. Here is who turned up to support:

Entrepreneur Levi Roots, pictured here with comedian Romesh Ranganathan, helped launch the event at BGC’s London office.

TV presenter Davina McCall was one of the celebs manning the phones. She was representing the charity Action Medical Research, which funds research in children’s medicine.

Cyclist Mark Cavendish popped in, fresh from winning gold in the men’s team pursuit and silver in the men’s omnium events at the Rio Olympics. Cavendish was representing the Oasis Charitable Trust, which helps provide housing, education, and healthcare to the poor.

The biggest coup of the day was getting Paddington Bear to make an appearance. Paddington was also representing Action Medical Research, as his snazzy badge advertises.

Actor Richard Roundtree, famous for playing detective Shaft in the original movie of the same name, was also there. He was answering the phones on behalf of male cancer charity One For The Boys.

Terminal illness care charity Ellenor was represented on the day by Tom Parker from the band The Wanted.

The star of the cult UK TV series Absolutely Fabulous Joanna Lumley, raising money for British Heart Foundation, clearly got into her role as a broker.

And the Mayor of London himself, Sadiq Khan, even took to the phones to raise funds for the Mayor’s Fund For London, which funds education and training for disadvantaged Londoners.

Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.