Brooklyn’s rainbow bagel store is selling Super Bowl-themed bagels for game day

Please enable Javascript to watch this video

Brooklyn’s The Bagel Store is best known for its mesmerizing neon-colored rainbow bagels. But rainbow isn’t the only color the shop’s bagels come in. Check out their creations for this year’s Super Bowl.

Story by Sarah Schmalbruch and video by Ben Nigh

Follow INSIDER Food on Facebook
Follow INSIDER on YouTube

Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.